I design and build products that make complex decisions easier to understand and trust.

I’m a Senior Product Designer and UX Engineer with 10+ years of experience turning complex workflows into clear, usable products. I work across research, product design and front-end development, with a focus on AI and decision-support tools where trust and transparency matter.

SproutfullUX Engineering / Product Design02/07

Turning environmental reporting into a decision-support tool.

From calculating a footprint to helping people understand what is driving it and decide what to do next.

ResearchProduct designReact + TypeScript

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SPROUTFULLENVIRONMENTAL REPORTING

How SureAI-assisted critical thinking / UX Engineering03/07

Helping people judge claims, not just get answers.

An independent AI product experiment designed to make evidence, uncertainty and generated reasoning easier to inspect and question.

Product definitionUX designAI engineering

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HOW SUREEVIDENCE & CRITICAL THINKING

How Sure across desktop, laptop and tablet

Adoption toolUX Research / UX Engineering04/07

Turning design-system scoring into a product workflow.

Replacing a subjective spreadsheet process with a clearer way to score products, understand gaps and plan improvements.

UX researchProduct designReact

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ADOPTION TOOLDESIGN SYSTEM GOVERNANCE

Design-system adoption scoring interface

Selected worksDesign systems / Search / Prototyping05/07

More selected work

Three more ways I’ve made complex systems easier to use.

Focused examples of design-system repair, metadata-led search and a framework for choosing how to prototype.

THE ADECCO GROUP · ACCESSIBILITY / DESIGN SYSTEMSRebuilding trust in a design system.110+ components aligned · QA issues reduced to near zero PHILIPS · UX DESIGN / FRONT-END DEVELOPMENTMaking approved assets easier to find and trust.94% faster search and download · 78% more traffic THE ADECCO GROUP · UX STRATEGY / PROTOTYPINGHelping teams choose how to prototype.75% top rating · 43% of the target audience onboarded

Thinking Out LoudDesign / Engineering / AI06/07

Notes from the work

Thinking Out Loud.

Ideas, questions and things I’ve learned working across design, engineering and AI. Some came from solving problems. Others from realising I was asking the wrong questions.

More thoughts on Medium

GENERATIVE AI · MEDIUMI Built a Generative AI Product. Then Some of My Best UX Instincts Started Failing.What happens when designing for judgement means questioning familiar UX principles? PRODUCT DESIGN · MUZLIWhat Deserves Your Attention?How presenting data shapes what people think matters. DESIGN & ENGINEERING · DESIGN SYSTEMS COLLECTIVEAI Made Building Faster. Context Needs to Keep Up.Why understanding needs to travel with implementation.

Research · Design · Engineering

Let’s work through what’s next.

Have a complex workflow, design system or product idea that needs clarity? Let’s talk about how I can help move it forward.

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